Magic Moo Tallow
challenges
our role
Magic Moo Tallow needed brand photography that felt bold and expressive while still working hard behind the scenes.
Creative Direction
Brand Photography
Location Scouting
Visual Concept
Brand Shoot Guide – moodboard for wardrobe, hair & makeup, props
Shot list, timeline, and production planning
Magic Moo Tallow is a modern ancestral skincare brand bringing personality and joy to everyday skincare. The photography needed to capture that energy while providing a versatile image library built for web, social, email, and paid use.
The Goal
To create a bold, playful brand photography library that brings Magic Moo’s personality to life while supporting conversion across web, social, email, and paid campaigns.
The Approach
We developed a retro-inspired visual direction rooted in warm textures, expressive styling, and lifestyle-driven scenes. Each setup was intentionally designed to balance storytelling with commercial usability, capturing a mix of styled product groupings, lifestyle moments, and clean images for versatile use.
The Result
A cohesive library of on-brand images that feels joyful, nostalgic, and distinctly Magic Moo, giving the brand long-term visuals they can confidently use across launches, seasons, and marketing platforms.
