Visual Identity
Website Design
Photography
Website Development
Business Cards
our role
We developed the visual identity and website for Willy Cherry's new Physical Therapy practice that focuses on a holistic approach to PT in Fresno, CA.
challenges
Willy Cherry pt
* Note that the website may have changed since project hand-off.
We collaborated with Willy Cherry to create a distinct visual identity and custom website that reflects his modern yet holistic approach to physical therapy. His practice is rooted in Fascial Counterstrain—a highly specialized and evolving method designed to treat pain and dysfunction at the root. Our goal was to build a brand presence that communicates trust, care, and innovation while standing out visually in the wellness and PT space.
The design blends clean, structured layouts with a unique, retro-inspired color palette—featuring earthy greens, warm oranges, and rich purples—to reflect Willy’s approachable, grounded energy and passion for healing.
willy cherry – owner
Amanda’s development process was broken down into small tasks that were easy to do, easy to modify and resulted in a beautiful finished product. She was great at stopping me from doing stupid things. Thanks Amanda.
* Note that the website may have changed since project hand-off.
view live site
Willy now has a full brand and web presence that confidently communicates his expertise and values. His site not only educates visitors on Fascial Counterstrain but invites them into a calm, professional space that prioritizes healing. The visual identity gives him room to grow while feeling deeply personal and rooted in purpose.
The Result
We created a brand that feels equal parts professional and personal—grounded in trust, warmth, and care. Inspired by Willy’s unique outlook and dedication to Fascial Counterstrain, we paired a modern typographic system with a nostalgic, earthy color palette to evoke balance, curiosity, and calm.
THE Approach
Willy came to us at the beginning of his solo PT practice journey. He needed a cohesive visual identity and website that reflected his expertise, communicated his holistic method, and stood apart in a saturated market.
The Goal
