We partnered with Purely Beneficial, a clean supplement brand, to launch a fresh digital presence and online store that reflects their commitment to wellness. From product photography and email design to a fully custom Shopify website, we helped them create a streamlined and cohesive experience that builds trust and converts.

The Goal

Whitney came to us ready to step fully into her brand as a wellness entrepreneur—blending plant-based recipes, creative expression, and digital products. She needed a brand identity and website that felt bold, beautiful, and aligned with her vibrant energy, while supporting her growing offerings.

THE Approach

We began by designing a full brand identity rooted in a fun and feminine aesthetic, with earthy pinks, playful typography, and hand-drawn elements. We captured the brand visually with custom photography that reflected Whitney’s personality and lifestyle.

The website was built in Showit with Shopify integration to allow her to sell her digital cookbook with ease. We also created matching email and social templates to maintain consistency across all platforms. Every detail was designed to help Whitney show up confidently and connect with her audience.

The Result

Whitney now has a vibrant brand and digital presence that allows her to share her story, build her audience, and sell with ease. Her playful yet polished aesthetic gives her the confidence to expand into new creative offerings while keeping her wellness roots front and center.

“Amanda made me FEEL wholeheartedly myself…when I look at the photos I don’t feel posted or staged, I feel AUTHENTIC!”

Whitney Webb – owner

* Note that the website may have changed since project hand-off.