Amy Bennett Illustration
challenges
Develop a brand identity and website for illustrator Amy Bennett to sell her prints and commissions while showcasing the warmth and charm behind her hand-painted work.
our role
Creative Direction
Vectorized Primary Logo
Vectorized Brandmark + Icon Illustrations
Squarespace Design + Development
Launch Graphics
Amy Bennett is an illustrator based in the Netherlands, known for turning cozy cafés, charming streets, and sentimental places into hand-painted keepsakes. When she came to us, she’d pieced together a basic site herself—but it didn’t do her work (or her story) justice. There was no real brand behind it, and no clear path for people to buy from her or hire her. Our job? Create a cohesive, personality-packed home for her business that reflects her style, supports her growth, and makes it easy for people to say yes.
The Goal
Amy wanted to design a warm, professional online home that feels like her—thoughtful, creative, approachable—and guides both personal and commercial clients toward action, whether that’s shopping her prints or commissioning custom work.
The Approach
We started with brand strategy and pulled visual elements directly from Amy’s illustrations to build a logo and icon set that felt personal and flexible. From there, we designed a Squarespace website that showcases her art in a clean, intentional way—balancing storytelling with structure. We also gave her direction on imagery, video, and brand voice so her site would feel cohesive and consistent across every touchpoint.
The Result
Amy’s new site sells for her. It brings her art to life, makes her offers easy to understand, and gives her a brand foundation she can grow with. No more blending in or explaining everything over email—her site does the heavy lifting, while she focuses on making more magic with her paintbrush.
amy bennett – FOUNDER & Illustrator
"I am so grateful for Amanda - I truly had no idea what I was getting myself into with trying to make a website and she made everything so easy and clear. She put in an incredible amount of work and walked me through anything I didn't understand, and the result has exceeded my expectations! This is going to make such a difference for my small business."
