IMRA Surgical
challenges
Evolve IMRA’s website into a product-driven design that highlights their offerings, integrates e-commerce, and supports future growth.
our role
Showit Design + Development
Shopify Integration
Custom Shopify Product + Collection Integration
Product Video Library
IMRA’s website needed a shift from education-led to product-focused. While the brand’s expertise was well established, their products weren’t clearly showcased or easy to purchase. We helped reimagine the site around a product-first strategy—introducing Shopify functionality, organized collections, and a structure designed to grow alongside their offerings.
The Goal
Shift IMRA’s website from education-heavy to product-focused, creating a clearer experience that highlights their offerings, supports purchasing, and scales as their product line grows.
The Approach
We restructured the website with a product-first strategy, prioritizing product visibility and clear navigation. Shopify functionality was integrated to support e-commerce, with organized product collections to simplify browsing and purchasing. To support education without overpowering the shopping experience, we created a dedicated video library that allows customers to better understand each product while moving confidently toward conversion.
The Result
IMRA’s website now leads with their products, making it easier for customers to explore, understand, and buy. The refreshed structure creates a clear path from discovery to purchase while giving the brand a scalable foundation designed to grow alongside their offerings.
