Showit Design + Development
Shopify Integration
Custom Shopify Product + Collection Integration
Product Video Library
our role
Evolve IMRA’s website into a product-driven design that highlights their offerings, integrates e-commerce, and supports future growth.
challenges
IMRA Surgical
IMRA’s website needed a shift from education-led to product-focused. While the brand’s expertise was well established, their products weren’t clearly showcased or easy to purchase. We helped reimagine the site around a product-first strategy—introducing Shopify functionality, organized collections, and a structure designed to grow alongside their offerings.
IMRA’s website now leads with their products, making it easier for customers to explore, understand, and buy. The refreshed structure creates a clear path from discovery to purchase while giving the brand a scalable foundation designed to grow alongside their offerings.
The Result
We restructured the website with a product-first strategy, prioritizing product visibility and clear navigation. Shopify functionality was integrated to support e-commerce, with organized product collections to simplify browsing and purchasing. To support education without overpowering the shopping experience, we created a dedicated video library that allows customers to better understand each product while moving confidently toward conversion.
The Approach
Shift IMRA’s website from education-heavy to product-focused, creating a clearer experience that highlights their offerings, supports purchasing, and scales as their product line grows.
