Your About Page isn’t just about you. It’s one of the most-visited pages on your website—and it plays a big role in whether potential clients stick around, connect, and convert.
But what if you’re not a writer? What if you don’t have the budget (yet) for a copywriter?
No worries. This post will walk you through exactly how to write an About page that feels genuine, connects with your dream clients, and sets you apart—without sounding awkward or self-promotional.
Let’s break it down.
First: The Real Purpose of Your About Page
Here’s the truth most people miss:
Your About Page isn’t about you—it’s about your audience.
Yes, you’ll share your story. But every word should ultimately serve your reader by answering one key question:
“Can this person help me?”
A strong About Page builds trust, communicates your expertise, and gives people a reason to want to work with you.
Your About Page Framework
Not sure what to include or how to structure it? Use this simple five-part formula that works for solopreneurs, creatives, and service-based businesses:
1. Hook Them with a Headline That Speaks to Their Needs
Start with a headline that communicates a benefit or taps into their problem/desire.
Instead of:“About Me”
Try: “Helping women-led brands bring their vision to life with strategic, story-first design.”
2. Tell Your Story (Briefly and Boldly)
Share how you got here—your “why,” your background, or a moment that sparked the start of your brand. Be real, be human, and don’t overthink it. Pro Tip: Keep the spotlight on how your story relates to their challenges.
Example: “After spending years working with small businesses who had amazing products but unclear messaging, I realized design isn’t just about looking good—it’s about creating connection. That’s what led me to launch Liveaday Creative.”
3. Highlight What Makes You Different
What’s your unique approach, philosophy, or process? Share what sets you apart and how you work with clients.
Questions to ask yourself:
- What do my clients always say they love about working with me?
- What makes my process feel different or more personalized?
- What are my core values?
4. Speak Directly to Your Ideal Client
Write as if you’re having a conversation with your dream client. Use second person (“you”) language to keep it focused on them.
Example: “If you’re overwhelmed trying to DIY your brand and ready for a design partner who truly gets your vision—you’re in the right place.”
5. End with a Clear Call to Action
Don’t just leave people hanging. Tell them exactly what to do next.
CTA examples:
- “Check out my services”
- “Book a free discovery call”
- “Explore recent client work”
Even better? Add a headshot and a short personal touch (like your favorite coffee or creative ritual) to humanize the experience.
Extra Tips for Writing a Magnetic About Page
- Use first person if you’re a solopreneur (“I”) and make it conversational.
- Keep it skimmable: Use short paragraphs, bold headlines, and bullet points.
- Be clear, not clever: Avoid buzzwords or filler—aim for clarity over perfection.
- Add photos: A great brand photo or behind-the-scenes shot builds connection instantly.
TL;DR: Your About Page Checklist
✅ A headline that speaks to your audience’s desires
✅ A short, compelling version of your story
✅ Clear explanation of how you help + what makes you different
✅ Client-focused language throughout
✅ A clear next step or CTA
Struggling to write your Website Copy?
You don’t need to be a copywriter to write powerful website copy — just the right prompts.
My free ChatGPT Prompt Guide gives you the exact questions and frameworks I use with clients to help you write copy that feels aligned, intentional, and strategic.
Click here to have the prompts sent to your email
Want help with this as part of a website design project?
We offer strategy-backed brand and website design that includes writing support built right in.
Let’s bring your vision to life—together.
