You’ve poured your heart into your website—it looks beautiful, aligns with your brand, and you finally feel confident sharing it. But then… crickets. You type your business name (and maybe even your whole headline) into Google, and your site is nowhere to be found.

Sound familiar?

You’re not alone—and the good news is, there are clear reasons this happens and tangible ways to fix it.

Let’s walk through the most common culprits behind your disappearing act on Google—and what you can do to change it.

1. Your Website Isn’t Indexed Yet

If your website is brand new, Google might not even know it exists yet. Indexing is how Google adds your site to its list of searchable pages—and if it’s not indexed, it won’t show up in search results.

How to fix it:

• Head to Google Search Console and submit your sitemap (usually something like yourdomain.com/sitemap.xml).
• Use the “URL Inspection” tool to manually request indexing for any page you want Google to crawl faster.

2. You Don’t Have the Right Keywords

If you’re not using the phrases your dream clients are searching for, Google won’t connect the dots. Instead of trying to sound clever or trendy, you need to be clear and searchable.

How to fix it:

• Use keywords that reflect how your audience talks. For example: “Showit website designer for coaches” or “custom brand photography in Austin.”
• Place those keywords naturally in your headers, page titles, and body copy (without keyword stuffing).
• Be specific: Niche keywords tend to have less competition and are easier to rank for.

3. Your Site Has Thin or Missing Content

Google loves depth, clarity, and consistency. If your website is light on content—or missing key pages like a blog, services, or about—you’re missing opportunities to be found.

How to fix it:

• Add keyword-rich content to each page, especially your homepage, services, and about.
• Start blogging! Blogs are a goldmine for SEO and let you rank for more keywords your dream clients are searching for.
• Use clear headlines and at least 300+ words per page.

4. Your Website Is Slow or Not Mobile-Friendly

Google wants to send people to websites that load quickly and work well on mobile. If your site is lagging or hard to navigate on a phone, it might get penalized in rankings.

How to fix it:

• Compress images and use modern file types like WebP.
• Avoid using too many animations or heavy fonts.
• Check your mobile layout and make sure buttons are easy to tap, text is readable, and nothing feels cramped.

5. You Don’t Have Any Backlinks

A backlink is when another site links to yours—think of it like a referral. Google sees backlinks as trust signals. If no one is linking to you, Google sees your site as less “authoritative.”

How to fix it:

• Share your site on social media, guest blog, or collaborate with other creators to get your links out there.
• List your business on Google Business Profile, Yelp, or directories relevant to your industry.
• Make your content valuable enough that others want to link to it.

6. Your Website Is Blocked from Search Engines

This one’s sneaky. Sometimes, a setting in your website platform is telling Google not to index your site.

How to fix it:

• In Showit, Webflow, or WordPress, double-check that “Discourage search engines from indexing this site” is not checked.
• More technical: Look at your site’s robots.txt file to make sure it doesn’t contain Disallow: /.

TL;DR: Here’s Your Website Visibility Fix List

• Submit your site to Google Search Console
• Use the right keywords in your copy
• Add helpful, SEO-rich content across your site
• Optimize your mobile speed + layout
• Get quality backlinks to your site
• Make sure your site isn’t accidentally blocking search engines

Your Website Deserves to Be Seen

You worked hard to build a brand that reflects who you are. Let’s make sure it gets in front of the people who need it most.

Need help getting your site seen and converting? That’s where I come in—whether it’s a VIP Website Day or a full brand + web glow-up, I’ll help you create a site that works as hard as you do.

Let’s elevate your online presence—reach out here →