Website designers and developers are always talking about boosting your SEO ranking…but what the H*CK is SEO. I describe SEO to my clients as “How Google Finds You”. Google is a search engine and SEO means Search Engine Optimization, but what does that mean?

We will use Google as our example because they dominate about 90%+ of the market. So, each search engine (Google) crawls your site with “spiders”. The spiders read through all the content on your page – copy, images, image titles, keywords, and metadata. This is how Google knows what pages and websites to display when some types “wineries in Temecula” in the search bar. That is only the tip of the iceberg in SEO.

What are search engines really looking for?

They are looking for performance, content, authority, and user experience. Search Engine Optimization is an effective marketing tool and there are several things it can do for your website!

Assists your target market discover your website.
Can improve your rankings.
Helps you build your brand. 
Increases the traffic on your website.
Assists you in reaching a local audience. 
Provides support in sales growth.

Did you know that over 90% of online experiences begin with a Search Engine?

SEO also known as Search Engine Optimization, is a strategic business approach that is designed to improve your website’s presence. SEO does this through the ranking system in search engine results and often increases the traffic on your website. The Search Engine Results are the result pages that appear in a web browser based on the words or phrases that are entered in the search bar. With over 30% of the title and headline being the most important element of SEO.