Congratulations — you booked your brand shoot! That means you’re one step closer to showing up with the kind of presence that turns heads (and converts followers to buyers). But now you’re staring at your closet thinking: What the heck do I wear?!

Don’t worry, I’ve got you. This is your moment to feel like the CEO, creative, artist, healer, or badass founder you are — and what you wear plays a huge role in how confidently you show up in front of the camera. Let’s make sure your outfits support your brand, flatter your features, and make you feel like that girl.

Here are my 6 go-to outfit tips on what to wear for killer brand photos:

1. Dress for your dream client

Your outfits should speak their language before you ever say a word. Think about what your dream client is drawn to — are they into cozy luxury? Clean minimalism? Eclectic color? Earthy wellness vibes?

Your clothes should align with how you want your brand to feel. That doesn’t mean playing dress-up or pretending to be someone you’re not — it means choosing outfits that reflect the energy you want to attract.

✨ Pro Tip: Think about where your photos will live (Instagram, your website, email headers) and choose looks that complement your brand colors + vibe.

2. Bring variety — but not chaos

A mix of outfits = more content. I recommend planning 2–4 looks that give you different moods and versatility for your brand visuals.

Here’s a formula I love:

• 1 casual/work-from-home vibe (think cozy sweater or cute set)
• 1 elevated “I’m the expert” look (like a blazer or structured dress)
• 1 personality pop (a fun color, bold print, or something playful)
• 1 brand-neutral outfit (your go-to jeans and a white tee always win)

Think cohesive, not costume-y. Outfits should feel like you — on a really good day.

3. Fit and comfort come first

This isn’t the time for fidgety straps, itchy tags, or jeans that barely button. If you’re uncomfortable, it shows — and not in the “I’m edgy” way.

Wear what fits you now, not what you hope will fit someday. You deserve to feel confident in this moment. And we’re going to capture that energy.

PSA: Shapewear is totally optional. Confidence > compression.

4. Textures and layers photograph beautifully

Layering adds depth and dimension — which means your photos will look dynamic and high-end. Think cardigans, jackets, hats, dainty necklaces, or even a statement earring moment.

Also: soft fabrics (like knits, linen, cotton) bring out a cozy, touchable texture on camera — whereas shiny fabrics or super thin materials can sometimes fall flat.

5. Avoid loud logos and tiny patterns

We want you to be the star — not your shirt that says “JUST DO IT” in neon. Bold logos and super tiny prints can distract or even distort in photos.

Stick to solids, subtle textures, or larger patterns that reflect your brand personality. If you’re into florals, go for it! Just make sure they don’t compete with your face.

6. Try everything on — and take a selfie!

Don’t just mentally pack your looks. Lay them out. Try them on. Move around. Sit, stand, twirl — see how they feel and photograph.

Snap a few mirror selfies or have a friend take some quick test shots. You’ll instantly see what you love (or don’t), and you’ll feel so much more prepared on shoot day.

Bonus points: Send me pics if you’re torn — I love helping you choose!

TL;DR – Your Brand Shoot Wardrobe Checklist:

• Feels aligned with your brand vibe
• Includes 2–4 looks for variety
• Fits well and feels comfy
• Layers + textures for visual interest
• No distracting logos or micro-prints
• Tried on, tested, and selfie-approved

One last thing: this photoshoot is about capturing your magic. It’s less about the clothes and more about how you feel in them. Choose outfits that help you step into the version of you that’s already showing up, booked out, and building your dream life.

Feeling inspired and ready to glow up your brand?

Let’s make it official. Your brand shoot isn’t just about pretty pictures — it’s about showing up confidently, attracting your dream clients, and telling your story with intention.

✨ Book your brand shoot today and let’s create magic that looks like you.
→ Schedule My Shoot