If you’ve ever thought, What do I even do with my hands?? during a photo shoot — you’re not alone. The truth is, even the most camera-confident people can feel a little weird when it’s time to pose, smile, and somehow “look natural” while a camera’s clicking.

Enter: props — your best friend when it comes to looking less stiff and more you in your brand photos.

And no, I’m not talking about cheesy hats or random coffee mugs (unless that’s your thing — then sip away, queen). I’m talking about intentional props that are rooted in your brand and tell the story of what it’s like to work with you.

Let’s get into it. Here are 9 prop ideas to help you feel relaxed, real, and totally aligned in front of the camera.

1. Tools of your trade

Let’s start with the obvious — what do you actually use to run your business every day?

• Laptop (bonus: open your actual site or client portal)
• Camera if you’re a fellow creative
• iPad or phone (perfect for showing off your work or scrolling “pretend” DMs)
• Sketchbook or notepad
• Product samples or packaging
• Your podcast gear (or anything you use to connect)

These aren’t just props — they’re storytelling tools. Bring the things that make your day-to-day magic happen.

2. Tools of your client’s trade

If you’re a coach, designer, strategist, or service provider who works closely with your clients’ businesses, bring props that show what they do too.

• If you work with product-based brands, bring one of their items to style with
• If you’re a wellness coach, maybe include tools like resistance bands, herbs, or clean beauty
• If you’re a business mentor, think whiteboards, sticky notes, or mock coaching materials

This says “I get your world” without needing a single caption. So good.

3. Products you sell

Whether you offer physical or digital products, bring something tangible:

• A styled version of your product
• Your brand packaging
• Printouts of your digital download, course workbook, or eBook

Let’s make your offerings look and feel irresistible.

4. Lifestyle touches

Yes, these are technically props — but they’re also vibe-setters.

• Your go-to matcha or coffee in a cute cup
• Fresh florals (always elevate a space)
• A candle, crystal, or incense for the wellness girlies
• Your favorite book or magazine

These help us create editorial-style, on-brand images that feel lived-in and aesthetic.

5. Wardrobe as a prop

Layers like jackets, scarves, sunglasses, or hats can double as movement props — toss, twirl, or hold them in your hand for a natural, editorial feel.

Bonus: outfit changes feel more dynamic when you’ve got pieces to interact with.

6. Your brand colors, IRL

If your brand palette includes sage, lavender, or golden hour tones — look for ways to sneak those colors into your props.

• A journal or pen in your brand shade
• A throw pillow or fabric swatch
• A vase, tray, or textured object that photographs well

The goal: subliminal branding that makes your photos feel ultra cohesive.

7. Packaging or shipping materials

If you’re a product-based business or offer a physical welcome gift, this is gold for content. Show yourself packing an order or curating a client gift box.

• Tissue paper, branded tape, stickers
• The box or bag your product comes in
• Inserts, thank-you notes, or special touches

People love a behind-the-scenes moment — let them in.

8. Tech tools you use daily

Even if you’re not a “tech person,” we all have go-to tools.

• DSLR if you’re a photographer or content creator
• A phone + stylus if you design or illustrate
• Zoom screen mockups, spreadsheets, or calendar apps

If it’s part of how you run your business, it deserves screen time.

9. Something just for fun

You’re allowed to bring you into this shoot. That means the fun little details that make your brand feel like you:

• Your pet (always a hit)
• Your fave snack or drink
• A disco ball, because why not
• Something quirky that makes people smile

These kinds of props spark connection. And the best brand photography is all about just that.

TL;DR — Your Prop Prep Checklist:

• Tools you use daily (camera, laptop, sketchpad, etc.)
• Anything your clients use too
• Podcast or video equipment
• Your actual products or digital goods
• Lifestyle objects (coffee, books, florals)
• Wearable props (sunnies, jacket, accessories)
• Things in your brand colors
• Shipping or packaging tools
• Favorite apps or tech gear
• A personal item just for fun

The truth is, props aren’t just there to give your hands something to do — they help us create photos with story, substance, and soul.

So don’t overthink it. Show up with the things you love, the things you use, and the things that make you feel most like you — and let’s make some brand magic together. 🖤

Props aren’t just something to hold — they’re an extension of your brand story. Whether it’s a laptop, a latte, or a crystal from your desk, the right details can make your photos feel real, intentional, and unmistakably you.

✨ Let’s bring your brand to life — one prop and one photo at a time.
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